Find Out Exactly Where Your Ad Dollars Are Leaking (And How to Turn Them Into the Kind of Growth That Lets You Hire More Believers and Build a Kingdom Company)

You're Spending the Money. Is It Coming Back?

Dear friend,

If you're running ads for your business right now, I want to ask you a simple question.

Do you know, with real confidence, what happens to every dollar after someone clicks?

Most business owners I talk to don't.

They know what they spend each month, and they know roughly what comes in at the end of it.

Everything in between is a fog.

The leads come in, but too many of them never pick up the phone.

The calls get booked, but half the people don't show.

The ones who do show want to "think about it," and you never hear from them again.

So you do what feels logical and spend a little more on ads, hoping volume will cover the leaks.

It usually doesn't.

Jesus used this exact picture in Luke 14:28.

"For which of you, intending to build a tower, sitteth not down first, and counteth the cost, whether he have sufficient to finish it?"Luke 14:28

Scaling a business on paid ads without knowing where the money goes is building the tower without counting the cost.

That's what I want to help you fix.

Who I Am (And Why I'm Writing This)

My name is Seth Pennington.

Before I tell you what I do, I want to tell you where I've been, because it's the reason this offer exists.

For most of my life, I was off the path.

My mother was raised by Catholic nuns, and faith was always somewhere in our house.

Later in life, she found God in a deeper way and became a devout Catholic.

I watched that happen, and I respected it, but I kept my own distance.

After spending a few years in the Army, I built a career in marketing and sales and told myself I was doing fine.

Then I went to work for Daniel Pompa.

Daniel was building a massive company in the health and wellness space, and he was building it on Christian principles.

I'd never seen anything like it, although I had worked for a couple "faith-based" companies.

Here was a man running a serious, fast-growing business with his faith at the center of how he led, hired, and served his customers.

Working under him showed me how much I'd been missing.

It reinvigorated my faith in a way I didn't expect.

I got my family back in church.

I read the Bible every morning now, and I'm trying to become a little more like Christ every day (some days with more success than others).

And I came away with a conviction I can't shake: a business can be one of the most powerful tools God gives us.

Why I Only Do This for Faith-Based Owners

Think about what a growing Christian company actually does in the world.

It gives solid, believing men and women good jobs, so they can provide for their families without leaving their faith at the door every morning.

It funds the church, missions, and ministries that depend on generous business owners.

And it puts a light on the hill in every industry it touches, so customers and competitors get to see what it looks like when a company is run God's way.

The faster those companies grow, the more of that good gets done.

So I've decided this is how I want to serve.

I want to help faith-based business owners scale as efficiently as possible, so they can go out and evangelize, hire believers, and build kingdom-based companies.

I also want to be honest about a selfish reason.

I'm building my life around people who share my faith, and I'd love for the owners I help to become part of that community.

Why You Can Trust What I'll Tell You

My whole career has been about one thing: helping companies grow revenue.

I've helped scale revenue for brands like these:

I've seen what works when a company is spending real money on Facebook, Instagram, Google, and YouTube.

More importantly, I've seen where that money quietly disappears.

The constraint is almost never where you think it is...

"Be thou diligent to know the state of thy flocks, and look well to thy herds."Proverbs 27:23

That's what this audit is for, so you know the real state of your business and exactly what to do about it.

What You Get: The Kingdom Growth Audit

This is a real audit, done by me personally, before we ever speak.

After you apply, you'll send me links to your ads, landing pages, and anything else you want me to look at.

I'll spend time going through all of it ahead of our call, so none of our hour gets wasted on getting up to speed.

Then we'll get on a 60-minute call, and I'll walk you through what I found.

Here's what we'll cover:

• Your ads. Which ones are pulling their weight, which ones are burning cash, and what I'd test next.
• Your funnel. Where people are dropping off between the click and the conversation, and the simplest fixes for each leak.
• Your follow-up. How fast you're reaching new leads, and what you're saying when you do.
• Your sales process. How your calls are structured, why people stall, and how to help them make a decision with confidence.
• Your numbers. What your cost per lead, show rate, and close rate should look like for a business your size.
• Your next 90 days. The two or three moves that will make the biggest difference, in the order I'd make them.

You'll leave the call with a clear written action plan you can hand to your team or work on yourself.

It's yours to keep, whether you ever talk to me again or not.

Is This for You?

This audit is a great fit if:

• You're a follower of Christ, and you want your business to reflect that.
• You're already spending money on paid advertising (or you're about to start).
• You're open to hearing where things are broken, even if it stings a little.
• You'll actually act on the plan we build together.

This audit is probably not for you if you're looking for someone to run your ads for you.

It's also not a fit if you aren't willing to share your real numbers, because I can't help you fix what I can't see.

Why I Limit These Calls

Every audit takes real hours of my time, on top of a full-time role and a young family.

So I only do 2 of these each week.

When this week's spots are full, new applications roll to the following week.

How It Works

1. Apply. Click the button below and answer a few short questions about your business and your ad spend. It takes about three minutes.
2. We'll connect. I'll call or text you to set up our call and get links to your ads and funnel.
3. I do the audit. I'll go through your ads, funnel, and sales process before we meet.
4. We talk. I walk you through everything I found, and you leave with a written 90-day action plan.

I'm praying for your business, and I look forward to meeting you.